SDG - 4
Access to educational resources
- Online Certificate Course in Integrated Marketing Communication (IMC):
HRD Institute of Daffodil International University runs the Online Certificate Course in Integrated Marketing Communication (IMC) which is open to all. This course of 24 hours focuses on understanding of communication, marketing basics, why do we need to integrate all tools of communication (online, offline, on air, on ground and on mobile) and why do we need to look at multiple functions of marketing while planning integrated communication (whether for the brand or for ensuring sales).
Course Objectives:
- Introduce the concepts of communication (tools, processes, types) and marketing (seeding to selling a product or service)
- Understand IMC rationale (in digital times, specially)
- Discuss some cases so that the learner can apply
- Explore consumer behavior trends today
Course Benefits & Outcome:
- Learners shall know fundamentals of marketing and brand/sales communication
- Learners can apply that to plan their own IMC strategy for their company, product or service
- Learners can use this to get entry level jobs in marketing functions of corporates, advertising or PR or events agencies
- Learners can take this as an add-on learning if they are NOT from the field of marketing, so that they can interact better with marketing folks.